a little about me

29+ years experience as senior designer with expertise creating branded customer experiences for print and the internet, developing new product opportunities and supervising project execution from start to finish. Seasoned team manager responsible for budgeting, project coordination, managing client expectations and vendor relationships for national news publications, advertising and web design firms.

Headshot of Shelley Pereda

Management Experience:
UX certified Senior designer with 20+ years of experience as a creative lead on agile teams. With expertise in facilitating design thinking sessions, creating branded consumer-centered experiences, managing creative talent and project execution for software, GIS, analytics, health care, media, non-profit, and fortune 500 firms. Extensive experience leading user experience strategy and user-centered design for cloud-based solutions, ChMS products, big data analytics solutions, GIS software, responsive and native mobile, and B2B software development projects; managing creative teams of diverse backgrounds and personalities in deadline-driven environments; facilitating design thinking workshops with agile teams; analyzing user research data to evaluate the effectiveness of UX and defining benchmarks to measure desired outcomes; managing budgets and financial reporting; partnering with cross-functional teams to foster UX culture, and developing new online business products.

Software & Programming Skills:
Figma, Sketch, InVision, UserTesting, Adobe Creative Suite, Balsamiq, WordPress, Divi, HTML, CSS, P5.js
Tableau, Sisense, Google Analytics, Social Studio, MailChimp, MadMimi, Constant Contact
MS Office, Jira, Confluence, Slack, MarkUp, Miro, Product Plan, Teamwork, Basecamp, Wrike

Awards:
2019 Best Website – Hospital National Marketing Southeast – Asheville, NC
2018 Gold Addy Award – Non-Profit Rebranding Campaign for WNCAP – Asheville, NC
Silver Addy Award – Fishbone & Smith logo and branding
Silver Addy Award – Fishbone & Smith collateral design
Silver Addy Award – Sikes Tile National Ad Campaign

community involvement:
Preservation Society of Asheville & Buncombe County Board Member – 2016 to 2019
PSABC Gala Committee Co-Chair – 2016 to 2019
Asheville Masonic Temple Centennial Committee Member – 2014
Autism Community Center  Founder and Executive Director – 2009 to 2010
Forest ReLeaf Marketing Committee Member – 1999 to 2000